Saturday, March 21, 2009
Friday, March 20, 2009
Assignment 4: Prepoduction FINAL
Ok this assignment was supposed to have 3 aspects of it. First we are to produce 3 sets of documentation. We need to reverse engineer a film and submit 2 preproduction documents for our CNM and NUS promotional videos. Thank god we only have to submit 1 in the end and it is the NUS preproduction document.
Initially I thought it would not be that difficult. How difficult is it to submit a script and a storyboard? But after sitting down and going through wht a preproduction document is made up of, I realised the script and the storyboard are just the tip of the iceberg.
Basically we are supposed to not only submit the script and storyboard but also to create a detailed timeline of our production schedule and a budget as well as other resources we need. So after much brainstorming, we decided to break down our jobscope. Basically after deciding on the concept of our video, we went down to reproducing it on paper.
The concept of the video was to promote NUS. And for that we decided to use the normal everyday sounds of NUS life to create a music video. This concept is very much like the STOMP concept but obviously we are not going to copy the entire idea wholesale.
First since our video does not require speech so much, our script lacked the verbal dialogue aspect. It is just made up of the different locations and scenes we intend to have. The video is also going to be made up of scenes of people in NUS and the sounds created from it and the scenes would flash in and out to create both the aesthetics and also the visual content.
The process of filming is also difficult since it is very difficult to get the scenes and sounds to be insync since we are getting them separately. Financing is also not an issue since most of our equipments can be borrowed from NUS and since the video is to reflect NUS life, we pretty much have the things essential to film the scenes. So no extra or extravagant charges are incurred. Location wise, is also not an issue since NUS is pretty open and allow us to film if we do have legitimate academic reasons.
Below is an example of our storyboard.
Initially I thought it would not be that difficult. How difficult is it to submit a script and a storyboard? But after sitting down and going through wht a preproduction document is made up of, I realised the script and the storyboard are just the tip of the iceberg.
Basically we are supposed to not only submit the script and storyboard but also to create a detailed timeline of our production schedule and a budget as well as other resources we need. So after much brainstorming, we decided to break down our jobscope. Basically after deciding on the concept of our video, we went down to reproducing it on paper.
The concept of the video was to promote NUS. And for that we decided to use the normal everyday sounds of NUS life to create a music video. This concept is very much like the STOMP concept but obviously we are not going to copy the entire idea wholesale.
First since our video does not require speech so much, our script lacked the verbal dialogue aspect. It is just made up of the different locations and scenes we intend to have. The video is also going to be made up of scenes of people in NUS and the sounds created from it and the scenes would flash in and out to create both the aesthetics and also the visual content.
The process of filming is also difficult since it is very difficult to get the scenes and sounds to be insync since we are getting them separately. Financing is also not an issue since most of our equipments can be borrowed from NUS and since the video is to reflect NUS life, we pretty much have the things essential to film the scenes. So no extra or extravagant charges are incurred. Location wise, is also not an issue since NUS is pretty open and allow us to film if we do have legitimate academic reasons.
Below is an example of our storyboard.
For more information regarding our preproduction storyboard, you can visit these links of our group members.
Monday, March 9, 2009
Assignment 3: NUS and CNM video (I)
This week we are to create two short promotional videos for both NUS and CNM using the Ken Burn effect. Using still images and through the use of music and images, we are supposed to set the mood and make the few mins enjoyable and informative. So the first week we are to show and present our storyboards for the two videos. The first two images are the NUS promotional video.
Basically I wish to convey the message that I am a student from NUS and this is my story. In NUS I found all these aspects of me so you can find yours too! The message is simple and the execution is simple as well. It is pretty straight forward. I had a video shown but I removed it to replace it with the official one left for submission. The mood for the video is fast paced and comments are the video is interesting to watch as well as engaging. But the video seemed to hav a climax too late in the video. When the song and images built up to the climax, the video ended abruptly. Another comment was that the words are alittle too difficult to see with the images flashin past so fast. Although it is too fast, but they like how there is this one part where the images flashing was in tune with the pace of the song. This helped built the climax and sets the mood for the video.
During class, I was only able to present the NUS video. So the comments regarding the CNM video are all from the online forum. So here they are.
Jia Hwa said
"I like how your CNM video is really dynamic, but perhaps during the initial part you can have the module title or what the module is about as the focus. People may not know what the module code stands for."
Xiu Yi commented,
"Hi kern! Its a nice video and i like the idea of showing the module names and having some photos to explain the coursework...
the last part where all the module names are flashed, maybe you can make sure that the full words are shown before it disappears and transits to the next module...
lastly, for the colours for the 'communications and new media'... maybe can change the colours cuz i personally feel that it looks alil coherent. purple blue and green... maybe can choose complimentary colours?"
Jia Yang commented on the NUS video instead,
"I like your NUS video! The transitions, the fonts, the music, very much like a fashion ad. Hahah! Thats a good thing, I think it does captures people's attention. I also like how you play with the "i"s. Very cool! While I think it gives cool vibes to NUS name, maybe it doesnt appeal to some audience. But then again, Kudos because this is a design module. hahha :)"
Mallika also commented,
"Your cnm video has good images and music but if you are an outsider watching the video its difficult to understand that these are the modules offered. I think you need more text or a voiceover or smtg because its great but abrupt, there seems to be smtg missing."
Overall I would say that the comments are good and positive which means I am on the right track. But the comments mentioned do matter alot as well. So with that being said, I would seriously put them into consideration and the next post would reveal what I had done to improve on the videos.
Basically I wish to convey the message that I am a student from NUS and this is my story. In NUS I found all these aspects of me so you can find yours too! The message is simple and the execution is simple as well. It is pretty straight forward. I had a video shown but I removed it to replace it with the official one left for submission. The mood for the video is fast paced and comments are the video is interesting to watch as well as engaging. But the video seemed to hav a climax too late in the video. When the song and images built up to the climax, the video ended abruptly. Another comment was that the words are alittle too difficult to see with the images flashin past so fast. Although it is too fast, but they like how there is this one part where the images flashing was in tune with the pace of the song. This helped built the climax and sets the mood for the video.During class, I was only able to present the NUS video. So the comments regarding the CNM video are all from the online forum. So here they are.Jia Hwa said
"I like how your CNM video is really dynamic, but perhaps during the initial part you can have the module title or what the module is about as the focus. People may not know what the module code stands for."
Xiu Yi commented,
"Hi kern! Its a nice video and i like the idea of showing the module names and having some photos to explain the coursework...
the last part where all the module names are flashed, maybe you can make sure that the full words are shown before it disappears and transits to the next module...
lastly, for the colours for the 'communications and new media'... maybe can change the colours cuz i personally feel that it looks alil coherent. purple blue and green... maybe can choose complimentary colours?"
Jia Yang commented on the NUS video instead,
"I like your NUS video! The transitions, the fonts, the music, very much like a fashion ad. Hahah! Thats a good thing, I think it does captures people's attention. I also like how you play with the "i"s. Very cool! While I think it gives cool vibes to NUS name, maybe it doesnt appeal to some audience. But then again, Kudos because this is a design module. hahha :)"
Mallika also commented,
"Your cnm video has good images and music but if you are an outsider watching the video its difficult to understand that these are the modules offered. I think you need more text or a voiceover or smtg because its great but abrupt, there seems to be smtg missing."
Overall I would say that the comments are good and positive which means I am on the right track. But the comments mentioned do matter alot as well. So with that being said, I would seriously put them into consideration and the next post would reveal what I had done to improve on the videos.
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