Tuesday, April 14, 2009

Assignment 3 CNM video (II) FINAL

Hi this is my final CNM promotional video for the Ken Burn assignment.

This video probably went through more transformation than the NUS video. Like the NUS promotional video, this is the CNM promotional video made from the Ken Burn effects too. Basically there are a few common grounds between the two. Both videos are relatively fast paced because I personally felt that a fast paced video captures more than a slow paced one. This video is also different from the previous version because I personally thought it was too short, the first version. This time round I made the video much longer and with more information and yet not overloading the viewers.

However, unlike the NUS video, this CNM video has somewhat of a storyline. I wanted to create this feeling that you are journeying with the male lead of the video through the CNM department and its many fields of study and modules offered. This video not only shows how versatile the CNM department is but it also shows how encompassing and fun the journey of a CNM major can be. We do more than ust readings and writing essays we do designing of storybooks, boardgames and video games as well as taking photography lessons.

The video not only has an upbeat song but also nice graphical texts to go along with the mood of the fun and dynamic department. The video also shows the different modules covered by CNM as well as the interactions in class and what other promises the class brings beyond the normal classroom and semester such as the participation of the exhibition held by CNM. The use of bright colors would not only capture people's attention but is also aesthetically pleasing to the eyes. The images, just like the NUS video, are also made to flash and change in according to the beat of the song. This makes the entire video seemed more cohesive and nice. The use of the colored lines are also a way to direct the viewers' eyes to the words. One comment was that the module titles are flashing too fast so hence I decided to slow them down and give them more reading time. Another thing I improved on was the replacing of module codes with the module titles. It was a mistake of mine to relate them to their modular codes so I agree that the codes should be done away and place more focus on the titles instead.

One more thing I added to the video was the credits page as well as the website link to know more about the CNM department. I purposefully made it stay there longer to give more time for viewers to take down the address.

One of the comments earlier on said something seemed to be missing and maybe I should include a voice over or something. I placed that into consideration and instead of using voice overs, I decided to put in more text. The text right after the thunder would act as an introduction to the video and what possible lies ahead in this video. Hopefully it helped with understanding it.

Overall I think I am quite happy with the video and hope you enjoy it too.

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