Assignment 3: NUS video (II)

Hi here is my final NUS video for the Ken Burn Assignment.

We were suppose to create a short NUS promotional video using the Ken Burn effect. This concept is not very different from my original idea hence there is not much change to it except for maybe making a little longer than before. (cos the previous one was seriously too short)

So the concept behind this video is to show people that NUS is not jus a place of academia. You find not just your INTELLECT but also got the chance to discover your PASSION, meet new FRIENDS for life and last but not least define who YOU are as a person. I decided to use a testimonial approach to communicate with the viewers and potential NUS students. This gives it a much closer vibe since it comes from a student instead of some higher authority in NUS or some other people outside of NUS. This makes the video and message seem more personal and friendly. Therefore I do not agree with the comment that this video might be too narrow to cater to the general public.

Another thing I wanted to have in the video is a more upbeat vibe for it. Hence the choice of a more groovy music than some classical music playing at the background. To accompany the upbeat flow of the song, the pics are made to move faster also. I purposefully made one part of the video flash the pics of me and my friends faster. This gives the video a climax before leading to the last message of 'In NUS I found ME!'. Another thing I wish to elaborate on is also the use of the 'US' in the word 'NUS'. I wanted it to not be a one sided video communicating thing but also the video's purpose is to urge and encourage viewers to actively go to the website to know more about NUS and the different faculties it has. Hence I decided to zoom out from the US in NUS. It meant 'Join US in NUS to search for YOU!'.

One change I made to the video is to make it more consistent thoughout. Some of the initial phrases used for the storyboard and version one of the video is replaced with simper words. This gives the video an overall more consistent feel.

Another consistent thing throughout the video is the use of the word 'i'. I wanted to emphasis alot on the 'i' so that's why all the words chosen contains the letter 'i' in them, such as PASSiON, iNTELLECT, FRiENDS. For the last message since I wanted to use 'i found ME!', the exclamation mark is used to represent the letter 'i'.

This video also brought in the 'Random Blends' event which I participated in. This would be proof to the public that in NUS you definitely go beyond academia. You are able to stand a chance to participate in the CNM exhibitions and have your work shown to the public.