Final Assignment (I)

For our Final Assignment, we are supposed to produce two promotional videos for NUS and CNM. As you might have read earlier on, we had a preproduction document documenting our process and ideas of what our NUS video is like. But I will still briefly explain the concept again.

NUS video:
The idea is to use everyday normal sounds of NUS life to create a music and tell people that mundane NUS life can be interesting. This also shows how the different aspects of NUS come together to produce a wholesome image of harmony. This very much reflect the diversity of NUS life and also how the diversity is at the end of the day cohesive and builds the individual.

Here is an example of our NUS video.

CNM video:
I personally am very proud of what we did for our CNM video. Using the colored threads to represent the colors of a rainbow, and using the beam of light as a metaphor for the CNM department, we intend to show the diversity of the CNM department and how it all comes together as one united balanced department. In the video, we want to show the audience the multiple modules that the CNM department has in store for them and also show how interesting the department is as a whole. We were initially supposed to include an interview we had with a lecturer of the CNM department. But to tie in with our video's concept, we decided to use text quotations instead. This places the emphasis on the visuals instead of the audio, since our video is very much visually focused.

Light a beam of light, the CNM department has multiple aspects of it. CNM is made up of courses that prepares students for the media industry. Courses that focuses on Journalism, Media Design, Media and Law, Theories and Research, Games, Culture and Society, and last but not least Communication Management. These seven divisions of CNM is represented by the sevon colors of the rainbow. The video would start off with the white yarn going through a prism and seven colors disperse from it. The video would then follow the individual colors and ultimately have the seven colors come together again to meet at the words CNM.

Generally the class liked the video and am amazed with our efforts in physically and manually using yarn/thread to form the words and images on a black cloth and photoshop them to make them look consistent. However there are some comments that thought the Indigo part of the video was alittle too dark to be seen. They recommended that we change the color of the black background. It crossed our minds that it was too dark to be seen but the the main concept was to have the black background since it is supposed to represent a light beam. Therefore we decided to make the rest of the images lighter in contrast to allow the indigo aspect to be seen more clearly.

The use of a happy circus vibe for the CNM video is to coincide with the bright and colorful theme of the video and also to replicate the feeling of fun for the department. Last but not least, it is to give the audience a more surreal feeling of watching a magic show unraveling before your eyes with the ball of yarn moving around the page on its own.

Here are some of the youtube links of our drafts.

NUS video
CNM video